The auto clubs deal will service 6.4 million members in Australia. Under the agreement, Roamfree will act as an online booking service for more than 10,000 hotels, motels, apartments and other accommodation assessed under the STAR rating scheme in Australia.
Tony Smith, Managing Director of Roamfree, has said the deals were a major step towards cementing Roamfree's position as the Google of the accommodation industry.
"Our plan ... is to build a database of more than one million properties over the next few years," he said. "Accommodation providers on our database will be able to distribute their inventory to any number of websites with live availability.
"This is by far our most significant milestone by far."
"The AAA branding is iconic and is trusted and the reality is they have chosen us as a service provider."
AAA Tourism chief Jeff Floyd said the deal would be a great boost as only STAR rated properties would receive this service through auto club websites.
"This initiative will also serve as a valuable marketing tool that we can use to attract additional properties to the STAR rating scheme," he said.
Mr Smith said members would be able to search, compare and book their accommodation via any auto club site, gaining benefits of deals provided by their club.
He said the agreement provided not only the opportunity to work with auto clubs in the Australia, but may open doors around the world.
On-line tourism services business Roamfree Ltd announced a major operational boost with an agreement to provide an online booking service for auto clubs in New Zealand.
Under the agreement, Roamfree will act as an online booking service for the more than 3,500 hotels, motels, apartments and B&B’s.
Roamfree’s aim is to be the Google of accommodation by building a database of more than one million properties over the next few years. Accommodation providers on our database will be able to distribute their inventory to any number of websites with live availability and rates.
"Roamfree provide Automobile Association members with the most up to date information on rates and availability in a consistent and easy to use format," said Peter Blackwell, General Manager Tourism, NZAA. Further, Mr Blackwell said "Members will be able to search, compare and book their accommodation via any Auto Club websites while dramatically reducing transaction times and the expense – both the Members and accommodation providers".
"We hope that this initiative will further strengthen the loyalty of our members and serve as a valuable tool for accommodation providers as they strive to distribute their inventory to targeted web environments" .
"The agreement provided not only the opportunity to work with auto clubs in the Pacific region for the first time, but may open doors around the world. It also represents a substantial step towards cementing Roamfree’s position as the Google of the accommodation industry," Tony Smith added.
